Where you can make a difference:
Clickatell is an established leader in mobile engagement and payments that enables startups, small-to-medium businesses and enterprises to engage and transact with their customers. Clickatell continues to pave the way for customer experiences in chat apps with its platforms and solutions powering commerce, self-service and banking.
We are looking for a dynamic and hands-on Content Marketing Manager who will plan, resource, write, edit, and manage content programs. You will lead all aspects of content across our multiple channels and provide a unified narrative, attract our audiences, and drive brand awareness.
You will work closely with our marketing team and internal stakeholders across the company to deliver content that realizes Clickatell’s vision, brand values and promise. You have the innate ability to build consensus in a cross-functional global environment, along with strong team development and management skills.
Your work will find its way onto our website, blog, social channels, marketing emails, sales decks, executive bylines and presentations, white papers, webinars, videos, press releases, and more. The content you create will be important, interesting, and timely to customers, prospects, employees and other stakeholders.
This position reports to the Director of Marketing Communication and is located at the Clickatell headquarters office in Redwood City, CA.
The role of our Champion:
Plan, write, edit and manage from conception to completion campaign strategic content assets that meet campaign and business goals and is consistent across touchpoints
Work with key stakeholders to build an overarching messaging framework for each program
Help define and evolve the Clickatell voice and tone
Work successfully with multiple, global teams on multiple projects simultaneously
Design and write content that moves Clickatell audiences and elevates the company’s communication strategies
Partner with the Channel Marketing team to turn campaign work into effective lead generation
Take a results-driven approach to your work, be creative and attuned to detail, and have strong project management skills
Deliver content under tight deadlines and with minimal oversight and editing
Identify opportunities for unique story angles and strategic and meaningful content
Act as the go-to-resource for strategic content creation
Write engaging content that can be easily purposed for the website, blog, social channels, marketing emails, sales decks, videos, exec bylines and presentations, and more
Help standardized best practices. Build repeatable frameworks that can be used across verticals and markets
Partner with market research to ensure we’re addressing gaps in understanding, awareness, and tailoring our messages for our audiences
Work with the marketing team to maximize reach and presence at corporate and third-party events through sponsorship execution and marketing campaign creation
Seed tags, categories and other metadata to ensure that content is properly indexed
Support the content teams on principles around SEO
The Capabilities of our Champion:
Live up to our values: Be the Champion! Be Curious, Collaborative, Courageous and Creative!
Strong, strategic content management, creation, publication, and analytics abilities
Proficient with Content Management Systems and the Adobe Suite
Editorial calendar management and content production cycles
Thorough understanding of SEO principles and how to apply them
Adept at social media principles and practices
Ability to work as part of a team
Ability to work reliably and responsibly with internal and external colleagues
Proven ability to manage budgets and external resources effectively
Strategic and analytical thinker
Organized with a keen eye for detail
Time management skills and the ability to prioritize tasks
Willingness to assist with or perform tasks outside of own job description and function as required
Ability to take on responsibility, ownership and accountable for results and actions
Creativity in problem solving
Proven ability to influence cross-functional teams without formal authority
Technologically literate and have a fascination for how technology can shape our everyday life
Must be able to thrive in a fast-paced environment
Comfortable working across countries, cultures and time zones a must
BA or BS degree in communications, English, journalism or related field
Our Champions journey so far:
4-6 years managing strategic content design, campaigns, and customer experiences.
4-6 years of content writing experience, print and digital, adaptable to a range of audiences.
Proven ability to build and execute successful content strategies for a technology company.
Strong project management skills with ability to manage multiple people, outside agencies, and concurrent projects.
Experienced in gathering external and internal input to gauge content strategy and content creation needs.
Proven ability to define the editorial calendar, create and edit content, and manage production in all media forms – copy, graphics, videos, presentations, etc.
Able to develop innovative, creative concepts and direct writers, designers, and external agencies to implement concepts.
Track record of accomplishment and delivery.
Exceptional communicator with all audiences from C-level executive staff to technical specialists.
Why you will love being here:
Competitive salary paid fortnightly
Health Care benefit
Quarterly performance incentive bonus
Time off on your birthday
5 personal leave days per year, over and above your normal vacation paid time off
Recognition program with brilliant rewards
Training & development opportunities on the job and through external service providers
Being part of a team that is unlocking possibilities with cutting edge technology
Attendance at trade conferences (where relevant to role)
Staff events, lunch on Mondays and Fridays, cool offices, awesome sense of team